Logo Creation

/, Design, Print/Logo Creation
Logo Creation 2018-04-18T17:20:45+00:00

Project Description

Project Brief

We were commissioned by CVA (Croydon Voluntary Action) CVS, to brand and design a logo for the Business and Enterprise Support Thornton Heath project.  The brand had to capture the regeneration nature of the project and generate interest and enthusiasm in the local area.

The Challenge

The brand had to capture and reflect the local diverse community in many ways appealing to everyone including the businesses, local community and any significant historical sites or landmarks.  It needed to infuse vitality and energy in the local area as well as incorporate the CVA’s own brand in some way.

The Solution

After digging deep for inspiration in delivering the very best, we came up with an acronym from the project title that reflected nothing but the best.  Business and Enterprise Support Thornton Heath became (BESTH).  We thought long and hard about how we could make the entire community feel inclusive in the project. What better than to use a map of the local area as our main theme. Once we had the name and a theme, our creative juices really just started to flow naturally.  We went further and incorporated the colours of the local football team Crystal Palace, added really warm yet vibrant colours, experimented with various ideas and fonts, added the sun rising  in the horizon and the final result was simply the best.

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

Using nothing but the best tools and technologies in the industry our designers get to work on your brief.


Various illustrations are produced during the conceptualisation stage with numerous amends and iterations.

Design Mockups

A number of variations are selected for mock up and to be refined for final baselined design.

Brand Strategy

Acronym, local map, local football club, vibrant colours and unique font all formed the ingredients for a successful design.

Final Result & Client Satisfaction

I appreciate your initiative and putting some thought into this even without me asking! Thanks Jude

Bhupendra Solanki

I absolutely love the logo! It completely captures my vision and gives me more scope to expand my business.

Carissa Abrahams