Since Pinterest launched 11 years ago it has become a household name, for its never-ending feed of inspiration, in recent years brands and businesses have been able to harness Pinterest to help build a following and convert their engagement into sales. 

Below is why your brand/ business should get on it if you haven’t already!

Pinterest has the highest conversion rate of all social media, one of the reasons is because every pin is linked to its original source, meaning that if your brand/ business uploads images you increase your inbound links. Pinterest drives traffic because of these links.

The Analytical side of  Pinterest allows you to build a better understanding of your audience. Their tools reveal the demographics and common interests of your audience, which means moving forward you can plan your communication with them more strategically. Some retailers have even said that Pinterest traffic and referral information enables them to better gauge demand for different products, there force increasing efficiency and reducing waste and loss.

This social media platform is female-dominated. So if your audience is predominantly made up of womxn, Pinterest is for you! It is used by more than 1 in 5 women on the Internet. From health, beauty and fitness to technology and interior design, women are pinning all types of content on Pinterest.