Project Brief

Design and branding for a regeneration project in Thornton Heath, Croydon. The brand must reflect the local culture and encompass all the elements of rejuvenating the area to bring the message of prosperity and success.

The Challenge

To meet the objectives of the project, reflect the local community and culture.  Something unique and different conveying a message of being vibrant and positive with vitality and great outlook for the future.

The Solution

We came up with using the map of the local area Thornton Heath in our design.  In addition, we incorporated one of the most significant icons in the area Crystal Palace football club.  Once we had the approach and concept we experimented with various vibrant colours including those of the football club and came up with a number of designs reflecting the culture and objectives of the project.  The Conceptual Design Samples are illustrated below.

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

Using nothing but the best tools and technologies in the industry our designers get to work on your brief.


Various illustrations are produced during the conceptualisation stage with numerous amends and iterations.

Design Mockups

A number of variations are selected for mock up and to be refined for final baseline design

Brand Strategy

Acronym, local map, local football club, vibrant colours and unique font all formed the ingredients for a successful design.

Final Result & Client Satisfaction

Great Work! We are very pleased with what you have delivered with such a quick turnaround.  The branding completely exceeds our expectations and we will certainly be working with you again.  Thanks.

Bhupendra Solanki : Capacity Building and Enterprise Manager, CVA Resource Centre

We are blown away by the logo you have designed for the project.  It is perfect.  The Joseph Media team is so friendly yet so focused and professional in everything you do.  You are very patient and such close attention to detail.  Keep up the good work!

Joy Henry, CVA Resource Centre